Course: "Customer Relationship Management"

Course Description

The course "Customer Relationship Management" offered by the University of Duisburg-Essen in Germany takes place in Winter 2011/12 as Lecture. The student is able to receive 6.0 ECTS for his/her Master studies when finishing this course successfully.

Further information concerning this course can be found at the listing below or here .

Course Summary

University:
University of Duisburg-Essen
Study Period:
Winter 2011/12
Lecture Type:
Lecture
ECTS:
6.0
Language:
German 
Academic Level:
Master
Further Information:
http://www.kom.wiwi.uni-due.de/studium-lehre/le...

Mapped Reference Courses

Due to the agreements of IS:link network and the connected universities, this course can be replaced by other courses of other universites which are mapped to the following reference course.

  • Customer Relationship Management Systems
    Description: Customer Relationship Management (CRM) represents the IT-based initiation, organization, and synchronization of customer relations. Important aspects covered under this reference course are, among others: CRM as a business strategy, the customer lifecylce, CRM systems architecture, modules of CRM systems (e.g. SFA – Sales Force Automation, Call Center) and their integration, integration with other business information systems.